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The 2018 Innovation Culture & Trust Report

Click on the button below to download the 2018 Innovation Culture & Trust Research Report. Top findings: 

  • Trust is developed and measured between any two individuals, once in each direction.

  • Both innovation and productivity in the company increase 64% as the level of trust in that company increases.

  • We believe others trust us at least as much as we trust them.

  • 18.3% working in companies with more than 2 employees reported they don’t have a peer they trust.

  • Trust increases 58% as the level of perceived competence increases.

  • Trust increases 86% as the level of shared values increases.

  • The more we believe we are getting less and contributing more than another person, the less (-32%) we trust them.

  • In a high-trust relationship you believe that you give and get as much as your peer.

  • In a low-trust relationship you believe you give much more and get less than your peer.

  • The frequency of communications plays a significant role in developing trust.

  • Perceived positivity of peers plays a major role in how much we trust them.

  • Trust results in a higher ability to have constructive disagreement, through willingness to be vulnerable, provide feedback, and be receptive to it.

  • The autonomy you get from your boss increases 67% as your boss trusts you more.


Click on the button below to download the 2018 Price of Trustworthiness Report. Key findings:

  • Trustworthiness is the most important quality (60.7%) for you in other people (your colleagues, your boss, your employees, a salesperson trying to sell you something, your government representative, and your spouse).

  • Trustworthiness is 53% more important than the other four qualities (willingness to work hard, willingness to take risk, good looks, and intelligence) combined.

  • Trustworthiness ranked the highest as the most important quality in salespeople trying to sell you something (76.7%).

  • A trustworthy salesperson can sell the same product or service for 29.6% higher price.

  • An untrustworthy salesperson will have to discount the same product or service by 22.8% to compete with a trustworthy salesperson.

  • Men put a higher premium on salesperson’s trustworthiness up to 20% higher price. Women put higher premium when the price is 50% higher. Overall, men put 1.2% higher premium on salespeople’s trustworthiness than women.

The 2018 Price of Trustworthiness Report
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