Yoram Solomon, PhD
What’s Most Important for TRUST? Intentions, Effort, or Outcome?
What's most important for trust? Intentions? Effort? or the results? The answer might surprise you. First, there is one more element...
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Yoram Solomon, PhD
- Aug 29
- 4 min
TRUST, First Impressions, and Relative Body Language
Body language helps us determine whether we can trust someone. But first impressions may skew that interpretation. Here is what you can do.
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Yoram Solomon, PhD
- Aug 22
- 4 min
Perspectives Matter: Corporate Ethics: Intentional or For Show?
Ethics, codes of ethics, whistleblowers, and trust. How are they connected? Are companies publishing codes of ethics only for show?
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Yoram Solomon, PhD
- Aug 15
- 3 min
Intrinsic & Extrinsic Motivation and TRUST: Are you doing it for the right reasons?
Uncover the power of intrinsic and extrinsic motivation in shaping trust. Are we doing it for the right reasons?
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Yoram Solomon, PhD
- Aug 8
- 3 min
CSR, ESG, and TRUST
CSR and ESG are important for the trust that stakeholders have in companies. It's no longer only about profits. But only if you do it right.
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Yoram Solomon, PhD
- Aug 1
- 3 min
Bugs, Hackers, Cyber-Attacks: Can You TRUST Technology?
Why bugs and cyber-attacks challenge our trust in technology. Explore the impact of recent incidents and the necessity to trust technology.
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Yoram Solomon, PhD
- Jul 25
- 3 min
Expanding the Trust Premium: Insights for Lawyers and Accountants
Latest insights for lawyers and accountants in the Trust Premium model, and the addition of an important data point.
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Yoram Solomon, PhD
- Jul 18
- 4 min
Finding and Maximizing Your Trust Premium: A 3-Step Process
Maximize your Trust Premium with a 3-step process. Understand, enhance, and capitalize to attract high-trust customers and keep current ones
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Yoram Solomon, PhD
- Jul 11
- 5 min
The Importance of Post-Purchase TRUST
The vital role of post-purchase trust in maintaining customer loyalty, repeat business, but also gaining new customers.
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Yoram Solomon, PhD
- Jul 4
- 3 min
Make vs. Buy: Should you do things yourself or hire someone to do them?
"Make vs. Buy" is not a binary decision. In this article, find out how to make such decisions in three steps for areas of your business.
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Yoram Solomon, PhD
- Jun 20
- 4 min
"Trust but Verify?" Try "Trust but Specify!"
"Trust but verify" doesn't work. When you must verify, you don't trust, and the other person will not be trusted. Use "Trust but Specify."
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Yoram Solomon, PhD
- Jun 13
- 4 min
The 3 Principles of Trustworthiness: Relativity, Empathy, and NoBS
When you want to be trusted in an important relationship, it takes some hard work. Here are the three principles to be successful at it.
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Yoram Solomon, PhD
- Jun 6
- 3 min
Why do we Trust Brand Names? The Trust Premium of Brands
Why do we trust brands more than non-brands? Why are we willing to pay a premium for brands, even when we don't think we are getting more?
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Yoram Solomon, PhD
- May 30
- 4 min
What is TRUST Anyway, and Why do We Need it?
We need trust to mitigate risk, and we take risks because "no risk, no reward..." Read insights from my research and my trust definition.
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Yoram Solomon, PhD
- May 23
- 4 min
You get what you paid for... (and how it relates to TRUST PREMIUM)
The foundation for Trust Premium is that we believe that price is related to value. In my research, I show how strongly we hold this belief.
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Yoram Solomon, PhD
- May 16
- 4 min
TRUST without Respect? Respect without TRUST?
Like almost every podcast episode I record or article I write, the trigger is a question someone asked me. This time, it was a definitive...
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Yoram Solomon, PhD
- May 9
- 3 min
3 Ways to Think Differently About TRUST
Trust is not what you think it is. My approach to trust is unique, in that I see trust as relative, reciprocal, and a two-person game.
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Yoram Solomon, PhD
- May 2
- 3 min
Start Procrastinating Today!
There are advantages to procrastination. But there is also an interesting relationship between procrastination and trust
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Yoram Solomon, PhD
- Jan 11
- 4 min
Timing is everything, Including in TRUST.
You've heard this phrase before: timing is everything. Time is one of the key components in the Relative Trust modelâ„¢. But I also want...
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Yoram Solomon, PhD
- Dec 14, 2023
- 9 min
Trust and Authenticity: The Vicious Cycle of Fake Apologies
Last week, we witnessed another example of the vicious cycle of hurtful actions (or words) and insincere apologies driven by the wrong...
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