Empathy isn’t about asking more questions—it’s about understanding your customer well enough to ask the right ones. In this article, I break down how real empathy leads to real trust, and how trust earns you the premium. It’s not just about what you say—it’s about how well you know who you're saying it to.

Discover the No-BS approach to building trust in business. Learn how to navigate client relationships without triggering the BS radar.

If you want to be trusted by your customers, assume they are not always right, but also assume they might be right and your might be wrong

If trust is the foundation for everything, these four are the peers on which the foundation stand firm.