Differentiation vs. Competitive Advantage. There Is A Difference. _ Ron Ruth - Google Chro


Differentiation vs. Competitive Advantage. There Is A Difference. The Ron Ruth Podcast & Blog.

Differentiation is what opens the door for you to enter the market. Competitive Advantage is what closes the door behind you and prevents your competitors from entering the market." – Dr. Yoram Solomon

Author, keynote speaker, trust expert and master storyteller, Dr. Yoram Solomon is one of the most entertaining and knowledgeable guests I’ve had the pleasure to interview for my videocast. His business savvy is second to none.

Join me and Yoram as we discuss the value to entrepreneurs of knowing the difference between “Differentiation” and “Competitive Advantage.”

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A Sales Culture Toddcast! "Do You Know What Trust Is?"

This Toddcast is a MUST hear!  Join me and my guest Dr. Yoram Solomon, Ph.D.  Yoram is one of the world's leading authorities on the topic of trust and what it means to sales and our ability to maintain long-term relationships.



Shock your Potential Podcast | My Top 10 Tip Series | Selling on Trust-Not Price. 

What is the value of trust? People will not buy something from someone they don’t trust. As a salesperson, building trust with your customers is critical, and it may even allow you to sell at a higher price when trust is established.

Listen in while Yoram shares his top 10 (+ 1) tips for selling on trust, not price.



McCuistion TV/KERA/PBS: How Universities Lost Their Way (2522) 

We can’t argue that attaining a higher education can increase one’s opportunities economically and improve an individual’s overall quality of life. Yet while education supposedly fosters a better understanding of complex subjects, prepares students to think analytically, and to communicate more effectively; on many campuses, political bias is increasing polarization and decreasing civilized discourse. Guest: Yoram Solomon, PhD, author of Cause of Death: Political Correctness, and The Book of Trust



CEO Money | Episode 138 | Yoram Solomon

Dr. Yoram Solomon is the author of The Book of Trust, committed to helping companies and individuals build trust and become trustworthy. He published 11 books, 22 patents, more than 200 articles, and was one of the creators of Wi-Fi and USB 3.0. Named one of the Top 40 Innovation Bloggers and one of the Top 20 Global Thought Leaders on Corporate Culture. Yoram is a professional member of the National Speakers Association, and was a TEDx speaker and host. He is an adjunct professor at three universities in Texas and in Israel. His trust-building model is based on years of original research and service at the IDF 35th Airborne Brigade.



The Next Level Show with Yoram Solomon, Part II

Yoram’s story is so fascinating that we had to book him again!  Learn even more about this fascinating man’s life and all he has done.  Learn how piloting a plane makes him hyper focused afterwards, about the three items you need to build interest in people and ideas and a myriad of others gems.



What is the right way to plan a business strategy? Oddly, it is no different than using a GPS navigation system in your car. In this episode you will accompany our guest, a Vice President of Corporate Strategy through his recent five-year journey since joining a 34 year old public technology company in 2008 to its transformation in 2013. 



Your Intended Message, Episode 45: Yoram Solomon, The Book of Trust

Trust, the foundation of every business or personal relationship
Yoram Solomon explores the...

8 Laws of Trust, 6 Components of trustworthiness, Impact of clear communication, Role of constructive disagreement
Responsibilities of the leader and the team, and Impact on buying decisions

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How Do We Regain Trust? (Episode 2704)

Our trust in institutions, politicians and government, scientists, medicine, and the media has been steadily declining in the last decade. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.



The Talent Grow Show: Ho to Build and Earn Trust as a Leader (192) 

Yoram Solomon returns to The TalentGrow Show to share his new model of trust and to help leaders build their trustworthiness. You’ll discover the seven laws and six components of trust according to Yoram’s model and learn seven actionable steps you can take to build trust and be trusted. Plus, drawing from his experience as both a former Israeli air-force pilot and a professor, Yoram shows us in what way trust is relative and situational, and why it’s so important to recognize this. Tune in and be sure to share this episode with others in your network!



The Conversation Guy Episode 775 | Yoram Solomon: It’s All About Innovation Culture | 10 Minute Mindset 

Yoram Solomon joined Mario on the podcast to talk about the journey that caused him to discover how vital trust is—not only the start-up world but in life in general. They talk about what trust really is and how it is an integral piece to allowing companies to reach their creative potential which allows them to effectively and consistently innovate.



It's been said that "Culture eats strategy for breakfast." It's an effective statement, if you can understand where it's coming from. But what does it mean for culture to consume strategy? That's the question on this week's episode of Power Up with NSA North Texas when Betti sits down with Yoram Solomon to get to the bottom of culture strategy and hear his formula for building trust in any team. 



Passionate creativity, innovation, and teamwork thought leader, and an NSA Professional Speaker. Published 8 books, 22 patents, more than 200 articles, and one of the creators of Wi-Fi. Named one of the Top 40 Innovation Bloggers in 2015, 2016, and 2017, and was a columnist at Inc. Magazine and Innovation Excellence. Spent years studying why people are creative in startups more than in large companies, learning the cognitive processes that lead to generating creative ideas, and earned his PhD for that study.



Trust is the Underlying Element for a Successful Culture

Have you ever wondered what you need to build a real culture of innovation? I'm not talking about ping pong tables and trust falls. I’m talking at the base level or culture. The invisible glue that makes it happen. Well, thanks to our guest Yoram Solomon, it’s not so invisible to us anymore. In fact, it’s quite tangible. 

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If You Market it, They will Come, Episode 129#:

Trust, with Dr. Yoram Solomon

One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it.  He also provides the most honest acronym you’ve ever heard. 



Earning Trust In Business, Sales And Relationships. 

Businesses and organizations call on Yoram’s expertise to not only teach their sales reps and executives how to be more trusted, but how to know who to trust. His lessons are based on years of original research, years of service as an elected official and as an executive, and service at the IDF 35th Airborne Brigade.

Trust Me!



The Conversation Guy Episode 776 | Yoram Solomon: The 7 Laws of Trust | 10 Minute Mindset 

Yoram Solomon is back for another conversation with Mario. In this episode they talk about The 7 Laws of Trust and how trust is something that can actually be measured and analyzed. They also talk about how it is easier to establish trust from the beginning of a relationship than it is to reestablish trust that has been lost and they talk about the importance of trust in the sales process.



American Real TV | Yoram Solomon | The Importance of Trustability 

After spending five years of active duty and ten years in the reserves for the Israeli Defense Forces, his training combined with his study and work as an engineer, painted his thinking for today. After starting a technology company, Yoram and his wife had the burning desire to move to the U.S., with their sights set on Silicon Valley. Tune in to hear this amazing story of how hard work, determination, and trust helped this amazing human thrive in America.



This interview covers Dr. Solomon's TrustActions framework of building trust during, and between interactions between people.

ep 72 Why culture starts with YOU and th


Why don’t we typically find the fresh, exciting, and innovative culture of startups in larger corporations? “Creativity Doctor” Yoram Solomon has identified the major innovation- and productivity-killers in America’s corporate culture, and offers solutions that could make large corporations out-innovate even startups. In episode 72 of The TalentGrow Show, I chat with Yoram about culture, what he thinks both employees and management can do to take control of it, and what practices (including his “trust formula”) can help promote creativity in the workplace. Plus, find out why Yoram thinks political correctness is actually killing innovation! 



The Next Level Show with Yoram Solomon, Part I

No EBITA, yet he sells the company for $21M?? You gotta listen to Yoram's fascinating interview and learn more.