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I've been studying trust for more than a decade, ever since my PhD research. I published 16 books (so far...) and wrote more than 300 articles. My approach to trust is unique because unlike most of what you heard about trust, I believe that trust is relative and dynamic, instead of universal and static. 

But I'm also a fun guest to have, with a sense of humor and had great interactions with podcasts hosts before. Just check all the podcasts I was a guest on. In fact, the hosts of more than half of the shows I've been on invited me to their podcast a second time. One of the feedbacks I received and loved the most was, after being a guest on a webinar: "I would love to see this presenter back again! Regardless of the topic, I would attend his sessions."

Why Book me on Your Podcast?

Short Bio

Dr. Yoram Solomon is the author of The Book of Trust (now in 3rd edition, and the most comprehensive book ever written about trust), the book series Can I Trust You? and host of The Trust Show podcast. He published a total of 19 books and more than 400 articles on Trust, Innovation Culture, and Entrepreneurship. Yoram holds a Ph.D. in organization and management, an MBA, a law degree, and an engineering degree. He is an adjunct professor of entrepreneurship, a 3-time TEDx speaker, a former executive, elected official, pilot, and member of the Israeli 35th airborne brigade.

  • What is trust? How is your definition of trust different?

  • How do you build trust in a team?

  • What can you do to be more trusted?

  • How do you know if you can trust someone?

  • How to give feedback like you care, and take feedback like it matters.

  • How can you regain trust once you lost it?

  • Why a trusted salesperson can sell the same product for a 29.6% higher price. How to sell on trust and not on price.

  • Why high trust improves project performance (on time, on budget, on spec.) by 45%. How to increase trust in a project team

  • How a trusted leader can get more out of the team

  • How are trustworthiness assessment different from personality assessments?

Interview Topics

Audience Takeaways

  • Trust is not what you think it is. It is relative, and it is dynamic (The 8 laws of trust). The question is not whether you are trustworthy or not. The question is how trustworthy you are, by whom, and doing what?

  • Trust is built not by demanding that the other person behaves in a way that will earn your trust. It is built by you behaving in a way that will earn theirs.

  • Trust is what helps you overcome your fear. When you experience more trust than fear, you feel safe. If you feel more fear than trust, you feel unsafe. 

  • How you deal with your mistake could cause you to lose more trust than by merely making the mistake.

  • Positive feedback makes you feel better about yourself. Negative feedback makes you better. 
    You need both.

  • Trust is what takes a group of creative, effective, and productive individuals and turns them into a creative, effective, and productive TEAM.

  • Fixing a broken relationship starts when you assume it was your fault and the other person assumes it was theirs. Not when you assume it was their fault and they assume it was yours.


Podcast Studio Equipment (Audio and Video)

  • USB Microphone (Blue Yeti)

  • Two hardwired High-Speed Internet connections with load balancing router

  • Three monitors

  • LED studio lighting

  • DSLR camera as HD webcam

  • Green Screen

  • Open Broadcaster Software | OBS

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