build trust,

be trusted,

and know who to trust

The success or failure of every relationship or interaction depends on your ability to build trust, be trusted, and know who to trust.

What is Trust?

Trust is the level to which you are willing to accept the potential negative consequences of giving control over something you have to another person.

Trust is created through the 8 laws of trust, and the 6 components of trustworthiness.

The 8 Laws of Trust


It's not a question of whether you trust or not. The question is how much do you trust.


It's also a question of what do you trust someone with.


Trust occurs only between two people, and is relative to one another. The trust in a larger group is a function of it.


Trust is a two-way street, but not a symmetrical one. You may trust another person more or less than they trust you.


If I trust you, and you trust her, I will trust her (less than I trust you, but more than none at all).


If you show me that you truly trust me, I will behave in a trustworthy way to earn your trust.


Trust changes over time. Slower between interactions, and faster (for better or worse) during interactions. 


My trust in you is the product of my willingness to trust people in general, and your trustworthiness.

The 6 Components of Trustworthiness

The static/foundational components of trustworthiness are like a balance sheet. They are made of a technical/professional component (competence), an emotional component (shared values), and a situational component (fairness/symmetry). The image below shows a further breakdown of shared values into universal, personal, and circumstantial values.

The dynamic/transactional components are the changes to the static components that occur during every interaction. The positivity of each of the three static components, the time that the interaction takes, and the intimacy of that interaction all contribute to the changes in those three static components during that interaction. Below is an image of our mathematical model of trustworthiness



This is how:


Inspire your team, members, leaders, salespeople, or anyone else with a keynote that will motivate them to build trust, be trusted, and know who to trust From 30 to 90 minutes, typically customized for your audience.


From 3 hours to full-day interactive workshops that teach the audience how to build trust in their organizations and how to be more trusted. The workshops include activities, learning, actions to take, pre-assessment, and additional materials.

Online Courses

Choose from different courses on building trust and trustworthiness, based on The Book of Trust and Dr. Solomon's workshops. Take them at your own pace, with short videos, module summaries, quizzes, self-assessments, and end-of-course certificates. Available in personal or enterprise versions. 


We will help you increase the level of trust in every team or your entire company. We will use our assessments, interviews, training, and coaching to change team or organizational culture. Could incorporate access to our self-paced online courses

Watch Dr. Yoram Solomon speak at TEDxOakLawn 2018

This growing mini-book series offers one-page actionable new habits that will make you (or your team) a more trustworthy leader, team member, or salesperson. 

Each book has 100 pages containing introduction and 50+1, 70+1, or 67+1 habits that you or your team can start using tomorrow. 

Can I TRUST You? Mini-Book Series


"...created an environment that allowed us to be open and truthful with ourselves allowing us to understand where we were and where we wanted to be."



"I've seen first-hand how Yoram can transform organizations..."

- Texas Instruments

"Yoram helped us see ourselves from a different point of view, analyze the opportunities, and use our creativity to help us to move to the next level."

- The Dannon Company

"Yoram came in and engaged our multi-site teams both with science and humor and gave the organization a basis for which to invoke creativity."

- AT&T

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(Note: the company logos are the property of their owners. They do not constitute an endorsement of our company or the services we provide)


©2021, Yoram Solomon

(972) 332-1490