
forming habits
that build trust
The success or failure of every relationship or interaction depends on your ability to build trust, be trusted, and know who to trust.
Listen to the the latest episode of our new podcast:
The TRUST Show
Listen to it on Apple Podcasts, Spotify,
or anywhere you listen to podcasts
What is Trust?
Trust is the level to which you are willing to accept the potential negative consequences of giving control over something you have to another person.
Trust is created through the 8 laws of trust, and the 6 components of trustworthiness.
The 8 Laws of Trust
Continuous

It's not a question of whether you trust or not. The question is how much do you trust.
Contextual

It's also a question of what do you trust someone with.
Personal

Trust occurs only between two people, and is relative to one another. The trust in a larger group is a function of it.
Asymmetrical

Trust is a two-way street, but not a symmetrical one. You may trust another person more or less than they trust you.
Transferable

If I trust you, and you trust her, I will trust her (less than I trust you, but more than none at all).
Reciprocal

If you show me that you truly trust me, I will behave in a trustworthy way to earn your trust.
Dynamic

Trust changes over time. Slower between interactions, and faster (for better or worse) during interactions.
Two-sided

My trust in you is the product of my willingness to trust people in general, and your trustworthiness.
The 6 Components of Trustworthiness

The static/foundational components of trustworthiness are like a balance sheet. They are made of a technical/professional component (competence), an emotional component (shared values), and a situational component (fairness/symmetry). The image below shows a further breakdown of shared values into universal, personal, and circumstantial values.

The dynamic/transactional components are the changes to the static components that occur during every interaction. The positivity of each of the three static components, the time that the interaction takes, and the intimacy of that interaction all contribute to the changes in those three static components during that interaction. Below is an image of our mathematical model of trustworthiness

WE BUILD TRUST AND TRUSTWORTHINESS.
This is how:
Online Courses
Choose from different courses on building trust and trustworthiness, based on The Book of Trust and Dr. Solomon's workshops. Take them at your own pace, with short videos, module summaries, quizzes, self-assessments, and end-of-course certificates. Available in personal or enterprise versions.
This growing mini-book series offers one-page actionable new habits that will make you (or your team) a more trustworthy leader, team member, salesperson, or project manager.
Each book has 100 pages containing introduction and 50+1, 60+1, 70+1, or 67+1 habits that you or your team can start using tomorrow.
Can I TRUST You? Mini-Book Series
WHAT PEOPLE SAY
"...created an environment that allowed us to be open and truthful with ourselves allowing us to understand where we were and where we wanted to be."
- DRS
"I've seen first-hand how Yoram can transform organizations..."
- Texas Instruments
"Yoram helped us see ourselves from a different point of view, analyze the opportunities, and use our creativity to help us to move to the next level."
- The Dannon Company
"Yoram came in and engaged our multi-site teams both with science and humor and gave the organization a basis for which to invoke creativity."
- AT&T
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