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form new habits 
that change old behaviors,
and transform organizations

Yoram Solomon JPEG.jpg

The success or failure of every relationship or interaction depends on your ability to build trust, be trusted, and know who to trust.

Listen to the the latest episode of our new podcast:

The TRUST Show

Listen to it on Apple Podcasts, Spotify,

or anywhere you listen to podcasts

The Trust Show Podcast Cover picture

What is Trust?

Trust is the level to which you are willing to accept the potential negative consequences of giving control over something you have to another person, expecting them to minimize those negative consequences.

Trust is created through the 8 laws of trust, the 6 components of the relative trust model, and the 7-step Trust Habits® process.

The 8 Laws of Trust


icon of a ruler because trust is continuous

It's not a question of whether you trust or not. The question is how much do you trust.


puzzle piece representing that trust is contextual

It's also a question of what do you trust someone with.


picture of two people because trust is personal

Trust occurs only between two people, and is relative to one another. The trust in a larger group is a function of it.


two arrowa in opposite directions. One is wide and one is narrow, indicating that trust is asymmetrical

Trust is a two-way street, but not a symmetrical one. You may trust another person more or less than they trust you.


picture of three people with arrows going from the first to the second and from the second to the third, indicating that trust is transferrable

If I trust you, and you trust her, I will trust her (less than I trust you, but more than none at all).


A circle of arrows, indicating that trust is reciprocal

If you show me that you truly trust me, I will behave in a trustworthy way to earn your trust.


a line that goes up and down, indicating that the level of trust changes over time

Trust changes over time. Slower between interactions, and faster (for better or worse) during interactions. 


Two people sitting by a desk facing each other, indicating that trust takes two people

My trust in you is the product of my willingness to trust people in general, and your trustworthiness.

The 6 Components of Trustworthiness

The Relative Trustworthiness Mode is made of two groups of components: The "who you are" (in Red) and the "what you do" (Blue) during an interaction. The "who you are" components are like a balance sheet. They include what I know about you before we interact. They include a technical/professional component (competence), an emotional component (personality compatibility), and a situational component (fairness/symmetry). 

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The "what you do" components occur during every interaction. They include Positivity (made of the sub-components No-BS and Empathy), and accelerated by time, and the intimacy of that interaction.

The 7-Step Trust Habits® Process

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The uniqueness of the Trust Habits™ approach is that it resides in the intersection of the science of trust and the science of habit-forming. Most approaches to building trust leave you with a list of things you must do to be trusted. The problem is that you will not be trusted until you create new habits that will change old behaviors that are holding you back from being more trusted than you currently are. 

This is where the 7-steps of the Trust Habits™ process come into play. They start with identifying one relationship in which you want to be more trusted (odds are that whatever is holding you back from being more trusted in that relationship could be holding you back from being more trusted in other relationships as well). They continue with identifying one negative behavior (eliminating one negative behavior will have a greater impact on your trustworthiness than adding one positive behavior, while keeping a negative behavior). Then, the process focuses on how to form a new habit that will eliminate that behavior. 

8 laws
6 components
7 steps
Home: Welcome

This is how:


Inspire your team, members, leaders, salespeople, or anyone else with a keynote that will motivate them to build trust, be trusted, and know who to trust From 30 to 90 minutes, typically customized for your audience.


From 3 hours to full-day interactive workshops that teach the audience how to build trust in their organizations and how to be more trusted. The workshops include activities, learning, actions to take, pre-assessment, and additional materials.

Online Courses

Choose from different courses on building trust and trustworthiness, based on The Book of Trust and Dr. Solomon's workshops. Take them at your own pace, with short videos, module summaries, quizzes, self-assessments, and end-of-course certificates. Available in personal or enterprise versions. 


We will help you increase the level of trust in every team or your entire company. We will use our assessments, interviews, training, and coaching to change team or organizational culture. Could incorporate access to our self-paced online courses

Four books in the "Can I TRUST You?" book series

This growing mini-book series offers one-page actionable new habits that will make you (or your team) a more trustworthy leader, team member, salesperson, or project manager. 

Each book has 100 pages containing introduction and 50+1, 60+1, 70+1, or 67+1 habits that you or your team can start using tomorrow. 

Can I TRUST You? Mini-Book Series


"...created an environment that allowed us to be open and truthful with ourselves allowing us to understand where we were and where we wanted to be."



"I've seen first-hand how Yoram can transform organizations..."

- Texas Instruments

"Yoram helped us see ourselves from a different point of view, analyze the opportunities, and use our creativity to help us to move to the next level."

- The Dannon Company

"Yoram came in and engaged our multi-site teams both with science and humor and gave the organization a basis for which to invoke creativity."

- AT&T

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(Note: the company logos are the property of their owners. They do not constitute an endorsement of our company or the services we provide)

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