In The Book of Trust® 16-times author Dr. Yoram Solomon shows you how to build the most important quality you can have: your Trustworthiness.
A trustworthy salesperson can sell the same product for 29.6% higher price. A trustworthy leader can increase productivity by 64%. Trustworthy CEOs generate 286% better shareholder returns, and when trust exists in a project team, projects performance (on time, on budget, as planned) increases by 45%. Yet, trust is deteriorating rapidly in our country. We have lost trust in the government, the media, major brands, our companies, and in each other.
The 3rd edition of The Book of Trust is the most comprehensive book written about trust. It adds two dimensions to trust that were never addressed in any significant book about trust: that trust is relative and dynamic. With 200 pages more than the second edition, this book incorporates significant learnings made in 2020 and 2021, through the COVID-19 pandemic, and additional research. It also addresses additional applications for the framework in this book.
This book explains the Eight Laws of Trust:
Law #1: Trust is Continuous
Law #2: Trust is Contextual
Law #3: Trust is Personal
Law #4: Trust is Asymmetrical
Law #5: Trust is Transferable
Law #6: Trust is Reciprocal
Law #7: Trust is Dynamic
Law #8: Trust is Two-sided
The TrustHabits™ model in this book demonstrates how to build your trustworthiness through six components: Competence, Personality Compatibility, Symmetry, Positivity, Time, and Intimacy. This model is based on more than a decade of research done by the author, decades of experience as an executive and board member of multiple organizations, from startups to multi-billion-dollar entities, as an elected official, and as a member of the Israeli Defense Forces 35th Airborne brigade.
This book is not theoretical. While based on research, it offers an easy to follow and implement 7-Step Action Plan that would help you identify and build the habits that will make you trustworthy with 95% success rate. When you add to it the mini-book series Can I TRUST You? you get specific, one-page habits that would address any trustworthiness issue you might have in any relationship, professional or personal.