This workbook won’t teach you entrepreneurship.
 
It will force you to evaluate your idea honestly.
 
Designed specifically for the Second Edition of Is it really a Great Idea? by Yoram Solomon, this workbook transforms the book’s six brutal tests into practical filters, scoring tools, and structured worksheets that help you pressure-test your idea before you waste time, money, or years of your life building the wrong thing.
This is not a summary.
This is not a shortcut.
This is a decision-making tool.
 
Inside, you’ll find guided evaluation worksheets that help you:
Identify and segment your real customer
Test whether the customer’s pain—or desire for gain—actually matters
Compare your idea against its Best Current Alternative (BCA)
Plan MVP and validation experiments grounded in evidence
Assess defensibility against competitors
Evaluate business model profitability, scalability, and risk
 
This workbook is intentionally designed for active use. Write in it. Score ideas with it. Revisit assumptions. Kill weak ideas quickly. Refine promising ones honestly.
 
But this workbook is not designed for standalone use.
It contains no theory, instruction, examples, or frameworks. Those live in the textbook. This workbook exists to help you apply them—one brutal decision at a time.
 
Use them together—or not at all.
Companion workbook to Is it really a Great Idea? Second Edition by Yoram Solomon.
Hardcover ISBN: 979-8253946664
Paperback ISBN: 979-8253946381