If you're serious about launching a new venture, there's one question you need to ask—before you waste your life, your money, or your reputation:
 
Is it really a great idea?
 
Too many founders fall in love with their idea and skip the one step that matters most: honest, brutal evaluation. They chase the hype, ignore the signs, and build solutions to problems that don’t exist. Then they wonder why their startup fails.
 
This book is your antidote.
 
Based on Yoram Solomon’s decades of experience as a serial entrepreneur, angel investor, and entrepreneurship professor at SMU, Is It Really a Great Idea? gives you a practical, no-BS system for separating the ideas that deserve your obsession from the ones that will waste your life.
 
You’ll learn:
Why most startup ideas fail—and how to spot the red flags early
A three-loop process for filtering ideas before you waste time building them
Six brutal tests every idea must pass: from customer clarity and pain severity to defensibility and business model sanity
How to kill your own ideas fast—without losing momentum
Tools, worksheets, and checklists used in real entrepreneurship classrooms and investor evaluations
 
Whether you're an entrepreneur, investor, student, or innovation leader, this is not a feel-good book. It’s a decision tool. A roadmap for ruthless clarity. A manual for people who don’t want to build “something.” They want to build the right thing.
 
Don’t fall in love with your idea. Fall in love with the problem. And make sure your solution deserves to exist—before the market decides for you.