top of page

The Innovation Culture & Trust Workshop


Consistently innovative companies hold 6 times the market share, make 6 times the revenue, 3-5 times the profits, and do 50% better during recessions than the average company.


Dr. Yoram Solomon spent more than a decade researching what makes some companies innovative (and their employees creative), and others not. He found that the critical factor is the existence (or lack thereof) of innovation culture. Peter Drucker (among others) said: "Culture eats strategy for breakfast." 


Further insightful research done by Dr. Solomon revealed something else: innovation culture will only exist once there is a high level of trust in the organization. Over the past decade he developed the formula for building and sustaining trust in the organization, and in any relationship.

Changing the culture of in your company is a complex and scary matter. This workshop makes things simpler. It will forever change how you think about innovation and trust in your company. You will learn that building a culture of innovation requires no financial investment and, in fact, reduces costs.


Prior Fortune 500 participants described it as “transformational.” There is no preparation or further commitment required beyond a one-day workshop. The workshop is made of lectures, interaction, creativity exercises, and discussion.

Watch the workshop introduction video


The workshop is designed for the company's executive management, organizational development professionals, and team leaders. It can be modified into a half-day workshop for boards of directors. 


Interactive exercises

Throughout the workshop there are several exercises, mostly in groups, that enhances  learning of the concepts delivered, build new skills, and engage the participants in fun activities.


The content of this workshop is based on primary research done in the last decade by Dr. Yoram Solomon, as well as other research he synthesized to build the TrustActions framework he uses. 

Flexible format

The workshop can be taken in one day (morning to evening) or over two half-days days (mid-day to mid-day).

Agenda [8 hours]

The Importance of Innovation, and what is innovation, anyway? [30 min]
Measuring Innovation [30 min]
Innovation Resources [15 min]
Innovation Culture, and how companies lose it [15 min]
Innovation, Creativity, and Motivation [15 min]
Leadership and Teamwork [15 min]
Innovation Climate (Leadership & Teamwork) [30 min]
Innovation Behaviors (Leadership & Teamwork) [30 min]
The importance of Trust [30 min]
TrustActions overview (The Greek & Science of Trust) [60 min]
Contextual elements [60 min]
Transactional elements [60 min]
Measuring Trust, TrusTracker [15 min]
The 5i process [15 min]
Summary, What can you do tomorrow? [30 min]

"As we are heads down with our daily work, its easy to lose track of innovation and the creative spirit. While many think it’s like lightning and uncontrollable, Yoram and his research show otherwise. Yoram came in and engaged our multi-site teams both with science and humor and gave the organization a basis for which to invoke creativity as opposed to waiting for it to possibly arrive. The team truly enjoyed the session as well as left with a set of tools to help in future innovation."

- Director, Big Data Platform Development, AT&T

"We walked in to the workshop with unknown expectations and left enlightened with a clear Strategic Intent and set of rules. Dr. Solomon created an environment that allowed us to be open and truthful with ourselves allowing us to understand where we were and where we wanted to be. He helped guide us through the process that allowed us to discover and develop our real strategic intent as well as the rules that we needed to achieve it."

- Sr. Manager, Product/Process Engineering, DRS

"Preparing the workshop was easy, it was like they knew exactly what we needed. I am impressed with the level of knowledge, commitment, and incredible easy way to communicate. Yoram helped us see ourselves from a different point of view, analyze the opportunities, and use our creativity to help us to move to the next level."

- Performance Manager, The Dannon Company

"I've seen first-hand how Yoram can transform organizations so they are able to predict technology trends, unleash their creativity, and successfully launch new products based on these insights.  He is an absolute master at blending real-world experiences with unique perspectives making him the ideal change catalyst for any group."

- Training Manager, Texas Instruments


Get the 2018 Workshop and Training Catalog

bottom of page