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When Trust Breaks: Leadership Injuries and the Path to Repair Trustfulness
When the wrong person is promoted to become the leader, employees may suffer "leadership injuries," very similar to PTSD, with consequences.

Yoram Solomon, PhD
Oct 10, 20245 min read
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How Hobbies Can Make You More Trustworthy
Having a hobby, and sharing it with other people can increase your trustworthiness in their eyes. Find out how.

Yoram Solomon, PhD
Oct 3, 20243 min read
4 views
1 comment


The Peter Principle, Our Obsession with Leadership, and TRUST
The Peter Principle is live and well, and companies still don't make the distinction between leadership and management.

Yoram Solomon, PhD
Sep 26, 20244 min read
5 views
1 comment


What’s Most Important for TRUST? Intentions, Effort, or Outcome?
What's most important for trust? Intentions? Effort? or the results? The answer might surprise you. First, there is one more element...

Yoram Solomon, PhD
Sep 12, 20246 min read
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TRUST, First Impressions, and Relative Body Language
Body language helps us determine whether we can trust someone. But first impressions may skew that interpretation. Here is what you can do.

Yoram Solomon, PhD
Aug 29, 20244 min read
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Perspectives Matter: Corporate Ethics: Intentional or For Show?
Ethics, codes of ethics, whistleblowers, and trust. How are they connected? Are companies publishing codes of ethics only for show?

Yoram Solomon, PhD
Aug 22, 20244 min read
5 views
1 comment


Intrinsic & Extrinsic Motivation and TRUST: Are you doing it for the right reasons?
Uncover the power of intrinsic and extrinsic motivation in shaping trust. Are we doing it for the right reasons?

Yoram Solomon, PhD
Aug 15, 20243 min read
5 views
1 comment


CSR, ESG, and TRUST
CSR and ESG are important for the trust that stakeholders have in companies. It's no longer only about profits. But only if you do it right.

Yoram Solomon, PhD
Aug 8, 20243 min read
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Bugs, Hackers, Cyber-Attacks: Can You TRUST Technology?
Why bugs and cyber-attacks challenge our trust in technology. Explore the impact of recent incidents and the necessity to trust technology.

Yoram Solomon, PhD
Aug 1, 20243 min read
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Expanding the Trust Premium: Insights for Lawyers and Accountants
Latest insights for lawyers and accountants in the Trust Premium model, and the addition of an important data point.

Yoram Solomon, PhD
Jul 25, 20243 min read
2 views
0 comments


Finding and Maximizing Your Trust Premium: A 3-Step Process
Maximize your Trust Premium with a 3-step process. Understand, enhance, and capitalize to attract high-trust customers and keep current ones

Yoram Solomon, PhD
Jul 18, 20244 min read
2 views
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The Importance of Post-Purchase TRUST
The vital role of post-purchase trust in maintaining customer loyalty, repeat business, but also gaining new customers.

Yoram Solomon, PhD
Jul 11, 20245 min read
3 views
1 comment


Make vs. Buy: Should you do things yourself or hire someone to do them?
"Make vs. Buy" is not a binary decision. In this article, find out how to make such decisions in three steps for areas of your business.

Yoram Solomon, PhD
Jul 4, 20243 min read
5 views
1 comment


"Trust but Verify?" Try "Trust but Specify!"
"Trust but verify" doesn't work. When you must verify, you don't trust, and the other person will not be trusted. Use "Trust but Specify."

Yoram Solomon, PhD
Jun 20, 20244 min read
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The 3 Principles of Trustworthiness: Relativity, Empathy, and NoBS
When you want to be trusted in an important relationship, it takes some hard work. Here are the three principles to be successful at it.

Yoram Solomon, PhD
Jun 13, 20244 min read
5 views
0 comments


Why do we Trust Brand Names? The Trust Premium of Brands
Why do we trust brands more than non-brands? Why are we willing to pay a premium for brands, even when we don't think we are getting more?

Yoram Solomon, PhD
Jun 6, 20243 min read
1 view
0 comments


What is TRUST Anyway, and Why do We Need it?
We need trust to mitigate risk, and we take risks because "no risk, no reward..." Read insights from my research and my trust definition.

Yoram Solomon, PhD
May 30, 20244 min read
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0 comments


You get what you paid for... (and how it relates to TRUST PREMIUM)
The foundation for Trust Premium is that we believe that price is related to value. In my research, I show how strongly we hold this belief.

Yoram Solomon, PhD
May 23, 20244 min read
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TRUST without Respect? Respect without TRUST?
Like almost every podcast episode I record or article I write, the trigger is a question someone asked me. This time, it was a definitive...

Yoram Solomon, PhD
May 16, 20244 min read
13 views
0 comments


3 Ways to Think Differently About TRUST
Trust is not what you think it is. My approach to trust is unique, in that I see trust as relative, reciprocal, and a two-person game.

Yoram Solomon, PhD
May 9, 20243 min read
6 views
1 comment
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